jbm - Journal of Business Market Management
The Journal of Business Market Management (JBM) explores all facets of business-to-business marketing, industrial market management and marketing of business services. That includes the areas of technical and commercial sales management but also industrial supply and business buying behavior. Academics&65533; as well as practitioners&65533; thinking will be enriched with novel and significant ideas in terms of research approaches and results. Offering a combination of conceptual papers, empirical...
4 Ausgaben pro Jahr
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